Food industry giants KFC, Taco Bell, and Pizza Hut file NFTs and metaverse trademarks
The fast-food industry is a booming sector. With the rise of online ordering and delivery, new competitors are popping up every day. As a result, established brands are looking for ways to differentiate themselves and to keep their customers loyal.
The use of NFTs and metaverse in the food industry is still in its infancy, but it is not hard to imagine a future where restaurants can offer a virtual reality experience to their customers.
NFTs and Metaverse to be used by KFC, Taco Bell, and Pizza Hut
KFC and Taco Bell have been experimenting with blockchain technology in order to avoid traditional food spoilage. They have also filed for NFTs and trademarks to protect their business processes from being replicated or stolen. There is a chance they may be the first brands to use NFTs in the food industry.
The three companies have filed the necessary paperwork and are awaiting the results of the blockchain-based trademark check.
According to metaverse trademark attorney Michael Kondoudis who tweeted on March 20, the applications were filed with the United States Patent and Trademark Office on March 25, 2022, and are still pending. This is the first time that a major food industry has filed for a metaverse trademark.
The three companies have filed for trademarks in the “Food and Dining Establishment” category. The filings are not surprising, as the companies have established a robust presence in the Metaverse, with a presence on the blockchain, and also as a part of the NFT economy.
‘We were very surprised to receive official correspondence from KFC and other companies that they were filing trademarks for their names on the NFT, metaverse, and blockchain communities’, said metaverse trademark attorney Michael Kondoudis.