Fashion brand Zara launches first solo collection in the metaverse

Fashion brand Zara launches first solo collection in the metaverse
  • Fashion brand Zara has launched its first solo collection in the metaverse. The collection, which is called “Metaverse by Zara”, includes a range of clothes, accessories and home decor items that can be used in a variety of virtual worlds. This is a significant move by the brand, which has hitherto been known for its physical collections.
  • The launch of Metaverse by Zara shows that the brand is now moving into the digital realm in a big way. This is likely to be a trend that we will see more of in the future, as brands increasingly move away from physical products and into the digital sphere.
  • The collection includes items for both men and women, and users can try on clothes in the virtual fitting room. Metaverse Zara is available on the Oculus Rift and HTC Vive, and users can also purchase items through the Oculus Store.

Benefits to Buyers

  • If a buyer opts for the physical version, they will also get access to the digital version, streamlining the buying process. The dedicated section on the Zara website showcases avatars wearing the new Lime Glam collection, providing inspiration for those who wish to purchase any of the items.
  • The Zepeto application also offers a photo booth, digital walls, and a floor for this particular collection. Zepeto is the same virtual site where Gucci launched Gucci Villa in August 2021.
  • The 3D designs are simple in style, reflecting the current fashion demands across the high street — short, green ruched dresses, oversized denim jackets, woven shoulder bags and platform sandals are the main pieces in the limited-edition collection.

Conclusion &CTA

  • Clearly, virtual fashion is here to stay and is only going to become more popular as time goes on. With major fashion brands like Zara investing in the metaverse, it’s only a matter of time before other brands follow suit.
  • Virtual fashion provides a new outlet for creativity and expression, and it is one that is not limited by the constraints of the physical world.
  • As more and more people spend time online, the demand for virtual fashion is only going to increase. So, if you’re looking to get ahead of the curve, now is the time to start investing in virtual fashion!
  • This move is sure to increase virtual fashion’s popularity and momentum, as more and more people discover the possibilities of dressing up their avatar in the latest styles.